Edward Bernays

Edward Bernays (1891-1995) was an Austrian-born American writer and public relations innovator who created highly effective "P.R." campaigns for businesses. He wrote several influential books about influence, propaganda, and mass psychology.


An automaton cannot arouse the public interest. A leader, a fighter, a dictator, can.

Campaign pledges...ought to carry something of the guarantee principle and money-back policy that an honorable business institution carries with the sale of its goods.

Governments...depend upon acquiescent public opinion for the success of their efforts and, in fact, government is government only by virtue of public acquiescence.

I often wonder whether the politicians of the future, who are responsible for maintaining the prestige and effectiveness of their party, will not endeavor to train politicians who are at the same time propagandists.

Public opinion was made or changed formerly by tribal chiefs, by kings, by religious leaders. Today the privilege of attempting to sway public opinion is everyone’s.

The emotions of oratory have been worn down through long years of overuse.

The great enemy of any attempt to change men’s habits is inertia. Civilization is limited by inertia.

The great political problem in our modern democracy is how to induce our leaders to lead.

The steam engine, the multiple press, and the public school, that trio of the industrial revolution, have taken the power away from kings and given it to the people.

We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

Scott Bradford is a writer and technologist who has been putting his opinions online since 1995. He believes in three inviolable human rights: life, liberty, and property. He is a Catholic Christian who worships the trinitarian God described in the Nicene Creed. Scott is a husband, nerd, pet lover, and AMC/Jeep enthusiast with a B.S. degree in public administration from George Mason University.